American Marketing Association - SIG group

 SIG (the Global Marketing Special Interest Group.) is the group which falls under the jurisdiction of the Education Division of the American Marketing Association (AMA).

The group is designed to meet the needs of faculty who have been teaching international marketing and want to explore specific issues in more depth, would like to incorporate global marketing issues into their existing marketing courses, would like to conduct international marketing research, who would like to exchange ideas regarding international marketing teaching and/or research issues.

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